Netcracker

Logo mark, identity design, visual design, illustration, signage design, and booth concept by Brian Weaver

Word mark by Mike Matthews

Animation by Rodolfo Pauletto

Web design by Alex Carr

Challenge

Netcracker, an operations and billing vendor for telecommunication companies, needed to act fast to get into broader conversations with clients looking to transform. They partnered with us to reposition and rebrand their identity quickly and strategically.

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Brand System

We created a brand that communicated the message of Focused Forward, elevating Netcracker’s position from one of a mere technology provider to a strategic partner. We built an expandable system, website, and collateral, and then launched the brand at Mobile World Congress in Barcelona.

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Storyboards and Design by Brian Weaver

Animation by Rodolfo Pauletto

Impact

We created the full brand, website, and event collateral in 5 months, then launched the new brand at Mobile World Congress in Barcelona.