Ermi

Identity, Visuals, Guidelines, Collateral: Brian Weaver

Animation: Rodolfo Pauletto

The Challenge

Ermi makes devices for surgical patients that help them regain range of motion. They faced a challenge in making their brand resonate with not only patients but also with doctors and payors. I created a brand system that told the story of rescuing patients from severe motion loss so they could live their lives to the fullest.

Graphics

Each of the four brand graphics are based on the four essential movements of human limbs: flexion, extension, pronation, and supination. Ermi’s products restore movement to patients’ bodies, and this core value is emphasized through the visuals themselves.